(Via Beth Loves Bollywood.)
It's part of the Celebrity READ poster series, which also includes everyone from (the incomparable) Bernie Mac (holding Armed and Dangerous) to Britney Spears (holding Harry Potter and the Sorceror's Stone). My favorite in the series has to be Coolio, who poses with Frankenstein. I'm thinking of ordering one to put up in my office at school...
So why is Aish holding a deeply annoying book like The Alchemist? It really doesn't say much about her taste in literature.
Well, at least she didn't pose while holding The Mistress of Spices, which would be both annoying and crass -- as she's starring in the as-yet unreleased film adaptation of it.